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Business Impact Through Brand Storytelling
Simplifying and amplifying the brand In order to compete with the Microsoft’s and IBM’s of the world, Red Hat’s global presence needed to demonstrate a unified strategy and consistency in its content,...
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Journey for Answers
Many questions, many paths Based on typical user needs, Behavior enabled two primary ways to navigate content: by topic or by contributor. Each path exposes a topic taxonomy or subject fields...
View ArticleRepositioning an Institution
Engaged environment Our solution was to create a platform where the site’s editors could feature far more varieties of powerful images depicting not just campus life but also the great engineering,...
View ArticleBreaking Down Boundaries
Content hubs For the Guggenheim UBS MAP Global Art Initiative, the landing page or “Hub” serves as a portal where visitors can survey the terrain laterally or dig for deeper information. The interface...
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A Compass for Fan Appetites
From bearings to treasures The site feature was aimed to orient those unfamiliar with the characters, families/houses and territories described in this complex series. At the same time, the feature...
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What Makes These Small Caps Tick
Site strategy Behavior developed a user experience strategy around the organization’s differentiating identity, which included 3 key identifiers: it’s Thought Leadership, People, and Products. In...
View ArticleEmbodying a Practice
Making it real Behavior focused on making a closer connection between the school’s “brand pillars” and their manifestation in the educational offerings of the school, student output, and contributions...
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