From bearings to treasures
The site feature was aimed to orient those unfamiliar with the characters, families/houses and territories described in this complex series. At the same time, the feature serves to satisfy the insatiable appetites of the creators long-time fans by providing in-depth, exclusive information related to the books and HBO series. The user experience had to bridge the gap between new viewers and existing fans of the popular book series, while simultaneously introducing all viewers to HBO’s unique take on the story.
Taking a closer look
Behavior approached the feature as a dual-mode experience by segmenting the content into two areas: Map and Guide to the Houses. Emphasis on familiarity and ease of use was critical to the interaction model. The GOT map contains rich detail that encourages exploration on many levels. Multiple zooming layers expose more information on location, characters and events upon magnification. The GOT guide to the houses exposes the complex intertwined relationships between each character weaving an endless narrative path between people and places.
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