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Breaking Down Boundaries

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Content hubs

For the Guggenheim UBS MAP Global Art Initiative, the landing page or “Hub” serves as a portal where visitors can survey the terrain laterally or dig for deeper information. The interface is designed to balance various elements together, streamlining the user experience through content organization, nomenclature, and grouping related content features such as artists/works, videos, blog posts, and events in one place. Visitors can explore within regions or across them.

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